You asked, we answered!
What a crazy week it has been here at EX1 HQ; you asked for lighter shades and last week we launched eight more! We have been overwhelmed with the response we’ve had from our loyal fans across the globe and are pleased you seem to be loving the new range just as much as we do.
When we launched the brand back in 2013, we broke boundaries by becoming the first ever to introduce high street-priced products designed specifically for olive skin. Now we’ve broken them again by creating shades for people with very light skin and yellow undertones who have traditionally found it impossible to find the right base because of the assumption within the cosmetics industry that the lighter your skin, the pinker your undertone.
If you’ve been following our #jointhehype campaign on social, you’ll have seen how much heart A-list MUAs have had for our new shades. Britney Spears wore shade 3.0 for the cover of her new Glory album. Rita Ora (7.0) and Ashley Graham (5.0) both wore EX1 at the VMAs and Suki Waterhouse (4.0) was made up with EX1 products for the premiere of her film Bad Batch at the Venice Film Festival.
And the hype isn’t over yet – we’ve got more exciting news to come over the next few weeks. Enjoy your weekends!