THE STORY

After years of feeling totally disregarded by the beauty industry,
Farah Naz, Biochemist and founder of EX1 Cosmetics, was
compelled to do something.

You can have 100 shades, but if you don’t
get the undertones right, they’re not
going to match.

Farah Naz, founder

“It was a lifelong struggle to find the right shade foundation. There was nothing available on the high street designed for my skin. And, what I found even more disconcerting was when I looked around, I saw many faces similar to mine. Some were darker, some were lighter, but we all had the same thing in common – our yellow and green undertones didn’t fit the majority of pink-based products available.”

This realisation motivated Farah to develop a product range dedicated to these specific undertones - known as olive. Working with one of the best factories in the world, and using her scientific background, EX1 Cosmetics was formulated with unique pigments which have been micro-matched to suit all shades of olive skin.

JOIN THE COMMUNITY

“I’ve always been told I have warm or medium skin tone, but every foundation I ever tried was either too pink or too orange. After trying the skin classification tool and realising I have warm skin with green undertones – everything makes sense! Now, I look for make-up aimed at olive skin – like EX1 Cosmetics – and I have never looked back!”

@inspiredby_SJ

“I used to mix at least two different foundations to create the right shade for my skin – until I found EX1 Cosmetics. The shade match is spot on and the formula blends perfectly into my skin. I love it.”

@fleekxyyy

“I had seen that loads of celebrities using EX1 Cosmetics Foundation and I was intrigued to see if it lived up to the hyp e. It blew me away. The formula feels so premium for £12.50. I recommend it to everyone.

@s.obeauty

“If you want a flawless finish then you need to try EX1 Cosmetics. I use it on all my clients and always have a bottle in my personal make-up too. It looks so good on camera, doesn’t give any flashback, and gives skin a golden glow.”

@stylewithtracy

“I have olive skin so I really wanted to try EX1 Cosmetics, as I had no idea what shade I would be. I tried the match me tool, thinking it was a bit of a gimmick, but it got my shade spot on. For someone will yellow or green undertones these products are amazing!”

@_sxphs

“Before I used EX1 Cosmetics I tried EVERY premium foundation on the market. Some were ok, but most left me feeling disappointed and underwhelmed. I didn’t have much hope for a foundation costing £12.50, but I was SO wrong. The medium coverage looks like your skin but better and it doesn’t oxidise.”

@tiaangelxo