Farah Naz -
Founder & Biochemist

Farah Naz

Recognised as the world’s #1 brand exclusively made for skin tones with gold and yellow undertones, EX1 Cosmetics has taken the beauty world by storm for its ground-breaking range of complexion-based products. Known as the go-to brand for Hollywood’s hottest A-Listers, supermodels and pop stars alike, EX1 Cosmetics was created by makeup lover and biochemist Farah Naz after struggling to find a foundation that wasn’t too orange or too pink for her skin tone. Featuring a completely unique blend of gold and yellow undertones ranging from very fair to deep tan, EX1’s products are designed to seamlessly micro match the skin or for those who just want to make their skin glow like a superstar.

Created in the world’s leading laboratories alongside the world’s bestselling designer brands, Farah’s award-winning products are affordable without compromising quality. No cruelty, no parabens, no compromise. And it's vegan!

Our Story

‘‘You can have 100 shades, but if you don’t get the undertones right, they’re not going
to match.

Farah Naz - Founder and Biochemist

OUR STORY

Find your perfect shade.

This £10.50 Under-eye concealer was worn on the Oscars night.

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Adele Collects Four BRIT Awards Wearing A £12.50 Foundation.

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The 10 Best foundations of all the time.

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This Is The £12.50 Foundation Britney Spears Wears On Stage.

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Kylie Jenner blusher The £9.50 product the Kylie Cosmetics owner actually uses

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Rami Malek Is a Glowing Snack With Flawless Foundation at the 2019 Oscars.

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The £12 Foundation From Boots Which Margot Robbie Wore At The BAFTAs

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Michelle Obama's official make-up artist reveals his simple steps to being camera ready.

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The Foundation Making Chrissy Teigen Even More Flawless.

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The Genius Beauty Hacks Cardi B Swears ByFoundation In 4.0, £12.50.

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Cardi B, Emma Stone, and Britney Spears all use this incredible tone-matching foundation.

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Kate Hudson’s 3-Step Contouring Trick – No Bronzer Needed.

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"These Are The Beauty Products That Never Stay In Stock
After Their Release."

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Watch Rita Ora’s Makeup Artist Teach Us How To Rock Singer’s Red-Carpet Smoky Eyes.

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"Nicole Scherzinger’s X Factor Make-Up Artist On The Star’s
Beauty Mishap Just Before The Live Show."

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The exact products used to make Reese Witherspoon look this good .

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Best For.. a Skin Tone Match.

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“The beauty looks that turned heads at the 2018 BAFTAs.”

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Foundation for your skin type, tone and budget.

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Best Foundation For...Sensitive Skin.

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EX1’s Delete Fluide Concealer Is Loved By Hailey Baldwin And Margot Robbie.

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"Why Margot Robbie’s BAFTA Beauty Look Is Grown-Up Glamour At Its Finest – And How To Copy In 5 Easy Steps."

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POPSUGAR

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How To Achieve Kylie Jenner's Gorgeous Natural Cover Look.

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8 best foundations for Asian skin
We find the makeup ranges that will work with your skin tone and leave you selfie-ready

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Get Rita Ora's MTV VMAs 'tough meets soft' beauty look.

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"This was Joaquin Phoenix's secret grooming weapon at the Oscars."

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"Baftas 2017: Beauty Round-up "

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"A Shortcut to Looking Flirty to Steal From Rosie Huntington-Whiteley "

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"BAFTA 2017 - Beauty Round-up."

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"Mile Kunis Flawless Smoky Eye Proves Purple Is a Neutral."

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Copy Ashley Graham's makeup from the Glamour Women of the Year Awards.

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"BAFTA's 2018 - 8 Next level A-list Hair and Make-up looks."

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Going Backstage with Nicole Scherzinger...

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Daily Beauty Muse : September 2016

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Finding A Niche : How A London Cosmetics Startup Has Made A Splash Targeting Under-Served Consumers.

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Best foundations for 2019 for all skin types.

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Lighting up these days?
Kim Kardashian models dress with marijuana leaves on the front for outrageous Wonderland shoot.

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Paris Jackson Wore Minimal Yet Glam Makeup at the Daily Front Row Fashion LA Awards.

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"Best For Olive Skin Tones."

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A Cult following...

So I’m not going to mention any names, but superstar celebrities and make-up artists soon started using the foundation, it gave them a glow, a superstar glow, it was a red carpet roll out! The next thing you know the phones are ringing and emails are pinging. There were journalists, bloggers, influencers... everybody wanted to know why, how... what is the special magic? All I’m saying is, it’s all about the undertones baby.

Farah Naz - Founder and Biochemist


Shipping

General Product

Invisiwear Liquid Foundation

Delete Fluide Concealer

Invisiwear Compact Powder + Pure Crushed Mineral Powder Foundation

Blusher

Other