The new glazed body trend is EVERYWHERE…

What are your thoughts?

When it comes to beauty trends. This one really takes the biscuit. Or should we say the doughnut. Yep, for 2022 the biggest trend so far has been inspired from Krispy Kreme. We are not kidding. Although it is more the finish than the doughnut itself. Yes, we are talking about the glazed skin trend currently taking over social media.

Championed by Hailey Bieber, who FYI is a fan of EX1 Cosmetics Invisiwear Foundation and has been seen wearing shade 6.0, posted a photo on Instagram with her skin looking ultra-glossy and super-hydrated with the doughnut emoji. Within hours there were reels, tik toks and insta posts about how to achieve the perfectly glazed a la Hailey finish.

It’s not the first time the Hailey has referenced herself to this confectionary delight. Back in April 2021 she posted about getting into bed slathered in cream every night and if she wasn’t glazed like a doughnut she needed more. Apparently, she will keep adding layers or moisturiser, finishing with an oil until she literally slides into bed. This she claims is her skincare secret and the reason she always has glowing, flawless skin.

It’s the pits too

But for 2022, it’s not just our bodies getting the doughnut treatment, over on tiktok our underarms are facing the glow too. Apparently, the armpit facial (with over 367.4 million likes) is also gathering stream as people try to achieve a smooth, pore-free, glazed insta-perfect pit.

But the question is are either of these realistic once you walk away from social media? Discolouration is normal under the arms – especially for those with olive skin tones who are more susceptible to pigmentation. And, do you really want to look like you’re covered in sugar icing at brunch?

We are all for a hydrated, glowing finish – all our foundations have been designed to hydrate the skin and leave a natural glow - but we think we might leave this trend to Hailey and the metaverse.

What do you think?


“If you want a flawless finish then you need to try EX1 Cosmetics. I use it on all my clients and always have a bottle in my personal make-up too. It looks so good on camera, doesn’t give any flashback, and gives skin a golden glow.”


“I have olive skin so I really wanted to try EX1 Cosmetics, as I had no idea what shade I would be. I tried the match me tool, thinking it was a bit of a gimmick, but it got my shade spot on. For someone will yellow or green undertones these products are amazing!”


“Before I used EX1 Cosmetics I tried EVERY premium foundation on the market. Some were ok, but most left me feeling disappointed and underwhelmed. I didn’t have much hope for a foundation costing £12.50, but I was SO wrong. The medium coverage looks like your skin but better and it doesn’t oxidise.”


“I’ve always been told I have warm or medium skin tone, but every foundation I ever tried was either too pink or too orange. After trying the skin classification tool and realising I have warm skin with green undertones – everything makes sense! Now, I look for make-up aimed at olive skin – like EX1 Cosmetics – and I have never looked back!”


“I used to mix at least two different foundations to create the right shade for my skin – until I found EX1 Cosmetics. The shade match is spot on and the formula blends perfectly into my skin. I love it.”


“I had seen that loads of celebrities using EX1 Cosmetics Foundation and I was intrigued to see if it lived up to the hyp e. It blew me away. The formula feels so premium for £12.50. I recommend it to everyone.